“We look forward to Megaphone joining Spotify on our mission to accelerate smarter podcast monetization for advertisers and podcast publishers powered by a scaled audience and state-of-the-art technology. “We are still in the early chapters of the streaming audio industry story, but it is absolutely clear that the potential is significant,” said Dawn Ostroff, Spotify’s Chief Content & Advertising Business Officer. Spotify has about 320 million users and 144 million paid subscribers, offering about 1.9 million podcast titles as well as 60 million music tracks.įor podcast publishers, the acquisition also provides financial upside, Spotify said in a press release, by matching their listeners with advertiser demand. Amid the ongoing legal battle between Epic Games and Apple, Spotifys chief legal officer and head of global affairs Horacio Gutierrez penned an anti-App Store op-ed in The Wall Street Journal. In 20, it also has acquired Bill Simmons’ digital brand The Ringer as well as more purely podcast-focused companies like Gimlet Media, Parcast and Anchor. Spotify, which faces competition from Audible, Apple and other rivals, has made aggressive moves recently, locking up programming from Michelle and Barack Obama as well as popular host Joe Rogan. An increasing number of vehicles are also equipped with podcast listening in mind. The multi-year deal is believed to be worth. Early in the pandemic, podcast listening plunged, but it has since recovered in large part as more people have resumed mobile device usage in familiar patterns. In May, Spotify signed an exclusive deal with Joe Rogan, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms. In a July report, the Interactive Advertising Bureau said podcast industry ad revenue was on track to grow nearly 15% in 2020 over 2019 levels despite COVID-19, approaching the $1 billion mark. Biggest Spenders Are Winning Battles Over 4 Of California's 7 Ballot Measures
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